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A Beginners Guide To Start An Online Business

RRP $16.99

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So, you're looking to start that online business out there but are overwhelmed by the sheer thought of trying to compete with several thousands of others who are doing the very same thing? You probably feel that if you even so much as got an online business up and running, it wouldn't quite be noticed at all simply because you don't have what it takes to be a successful online entrepreneur? Well, that's where you're wrong. The first thing you need to clear in your mind is the misconception that your business is going to go largely unnoticed, simply because if you do things just right (in the exemplary fashion that this book will go on to show you), then you will certainly have your share of the online 'pie' out there. In fact, there is really enough of that pie for everyone out there, so all you have to do is reach out and grab a (big) slice!


Nonlinear Programming And Variational Inequality Problems

RRP $711.99

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Since I started working in the area of nonlinear programming and, later on, variational inequality problems, I have frequently been surprised to find that many algorithms, however scattered in numerous journals, monographs and books, and described rather differently, are closely related to each other. This book is meant to help the reader understand and relate algorithms to each other in some intuitive fashion, and represents, in this respect, a consolidation of the field. The framework of algorithms presented in this book is called Cost Approxi- mation. (The preface of the Ph.D. thesis [Pat93d] explains the background to the work that lead to the thesis, and ultimately to this book.) It describes, for a given formulation of a variational inequality or nonlinear programming problem, an algorithm by means of approximating mappings and problems, a principle for the update of the iteration points, and a merit function which guides and monitors the convergence of the algorithm. One purpose of this book is to offer this framework as an intuitively appeal- ing tool for describing an algorithm. One of the advantages of the framework, or any reasonable framework for that matter, is that two algorithms may be easily related and compared through its use. This framework is particular in that it covers a vast number of methods, while still being fairly detailed; the level of abstraction is in fact the same as that of the original problem statement.


The New Consumer Online

RRP $272.99

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It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful. Drawing on Bourdieu and Campbell to support his thesis, Edward McQuarrie uncovers what is new online by: * presenting a sociological perspective on what consumers do online and contrasting it to more familiar economic, psychological and ethnographic views * reinterpreting Bourdieu's idea of cultural capital to understand the success of fashion bloggers * showing how the meaning of taste and what it means to dress fashionably have changed with the Web * explaining why online reviews cannot be considered word-of-mouth and therefore cannot be understood using that idea * examining why Pinterest is so attractive to female consumers while relating Pinterest to Walter Benjamin's ideas about how mechanical reproduction changes the meaning of art. This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online.


Fashion Designers A-z

RRP $699.00

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From Azzedine Alaïa, Cristóbal Balenciaga, and Coco Chanel, to Alexander McQueen, Yves Saint Laurent, and Vivienne Westwood, a century’s worth of fashion greats from the permanent collection of The Museum at the Fashion Institute of Technology are celebrated in this limitededition volume. Photographs of over 500 garments selected from the Museum’s permanent collection illuminate each of the featured designers, while texts by the curators explain why each designer is important in fashion history and what is special about the individual pieces featured.

In her introductory essay, director and chief curator Valerie Steele writes about the rise of the fashion museum, and the emergence of the fashion exhibition as a popular and controversial phenomenon; and both Steele and contributor Suzy Menkes provide a history of this museum’s role in the world of fashion scholarship and preservation. Fashion Designers A–Z is available as a series of six Designer Editions. Each edition (a total of 11,000 copies) is bound in a fabric created by one of six designers Akris, Etro, Stella McCartney, Missoni, Prada, and Diane von Furstenberg and comes in a Plexiglas box.

Crafted by hand at a bindery in the heart of Italy, and stamped with a unique number, every copy is an instant classic, and an addition to your fashion library that is truly one-of-a-kind. Reprinted especially for the Akris Edition of 2,000 copies, designer Albert Kriemler´s iconic “Grand Prix” digital photo print was created for his Akris Spring/Summer collection 2012.

“In the spirit of the devil-may-care elegance of John Frankenheimer´s 1966 movie Grand Prix” (Kriemler), the race cars whizzing by on silk crêpe found a suitable patroness: H.S.H. Princess Charlène of Monaco wore an Akris shift dress with the “Grand Prix” print to the Formula One races in Monte Carlo.

About the Author

Valerie Steele is director and chief curator of the Museum at the Fashion Institute of Technology and founding editor of Fashion Theory. Described in The Washington Post as one of “fashion’s brainiest women” and by Suzy Menkes as “the Freud of fashion,” Steele combines serious scholarship (and a Yale Ph.D.) with a rare ability to communicate with general audiences. As author, curator, editor, and public intellectual, Steele has been instrumental in creating the modern field of fashion studies.

Among the world's most influential fashion critics, she is an officer of the Order of the British Empire as well as a chevalier of the "Legion d'Honneur." She lives and works in Paris.


Nonlinear Dynamics

RRP $250.00

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A systematic and comprehensive introduction to the study of nonlinear dynamical systems, in both discrete and continuous time, for nonmathematical students and researchers working in applied fields. An understanding of linear systems and the classical theory of stability are essential although basic reviews of the relevant material are provided. Further chapters are devoted to the stability of invariant sets, bifurcation theory, chaotic dynamics and the transition to chaos. In the final two chapters the authors approach the subject from a measure-theoretical point of view and compare results to those given for the geometrical or topological approach of the first eight chapters. Includes about one hundred exercises. A Windows-compatible software programme called DMC, provided free of charge through a website dedicated to the book, allows readers to perform numerical and graphical analysis of dynamical systems. Also available on the website are computer exercises and solutions to selected book exercises. See www.cambridge.org/economics/resources



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