Since I started working in the area of nonlinear programming and, later on, variational inequality problems, I have frequently been surprised to find that many algorithms, however scattered in numerous journals, monographs and books, and described rather differently, are closely related to each other. This book is meant to help the reader understand and relate algorithms to each other in some intuitive fashion, and represents, in this respect, a consolidation of the field. The framework of algorithms presented in this book is called Cost Approxi- mation. (The preface of the Ph.D. thesis [Pat93d] explains the background to the work that lead to the thesis, and ultimately to this book.) It describes, for a given formulation of a variational inequality or nonlinear programming problem, an algorithm by means of approximating mappings and problems, a principle for the update of the iteration points, and a merit function which guides and monitors the convergence of the algorithm. One purpose of this book is to offer this framework as an intuitively appeal- ing tool for describing an algorithm. One of the advantages of the framework, or any reasonable framework for that matter, is that two algorithms may be easily related and compared through its use. This framework is particular in that it covers a vast number of methods, while still being fairly detailed; the level of abstraction is in fact the same as that of the original problem statement.
So, you're looking to start that online business out there but are overwhelmed by the sheer thought of trying to compete with several thousands of others who are doing the very same thing? You probably feel that if you even so much as got an online business up and running, it wouldn't quite be noticed at all simply because you don't have what it takes to be a successful online entrepreneur? Well, that's where you're wrong. The first thing you need to clear in your mind is the misconception that your business is going to go largely unnoticed, simply because if you do things just right (in the exemplary fashion that this book will go on to show you), then you will certainly have your share of the online 'pie' out there. In fact, there is really enough of that pie for everyone out there, so all you have to do is reach out and grab a (big) slice!
It's a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie shows how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful. Drawing on Bourdieu and Campbell to support his thesis, Edward McQuarrie uncovers what is new online by: * presenting a sociological perspective on what consumers do online and contrasting it to more familiar economic, psychological and ethnographic views * reinterpreting Bourdieu's idea of cultural capital to understand the success of fashion bloggers * showing how the meaning of taste and what it means to dress fashionably have changed with the Web * explaining why online reviews cannot be considered word-of-mouth and therefore cannot be understood using that idea * examining why Pinterest is so attractive to female consumers while relating Pinterest to Walter Benjamin's ideas about how mechanical reproduction changes the meaning of art. This book will be valuable to students and scholars interested in consumer research, marketing, and sociology, specifically those who seek an alternative to purely psychological and economic explanations for what consumers do online.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
Job hunting today can be rather competitive. Very rarely is a job opening available where you will be the only person applying, as predominantly hundreds may battle it out for the same position. Even if you are the person lucky enough to land the job, you may find that you are still not satisfied and yearn something more, something slightly out of the ordinary. Todd McLeod's book Online Jobs looks how people continue to explore new ways of making money from home as an additional income and they are making the right decision as there are so many opportunities just waiting to be tapped in to. Sitting at home and searching through the job section in your local newspaper simply won't cut it. All you really need is basic computer knowledge, a reliable internet connection, and the desire to earn cash from home at a pace you are comfortable with, either part time or full time. Gab a copy of Online Jobs How to Be a Freelancer!
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