The incredibly popular Daily Mail column,Confessions of a Fashionista, feeds its hungry readers snippets of a life in the glittering yet deranged world of fashion. Now its anonymous author reveals both her identity and the true story of her giddyingly glamorous time in the style industry, with insider gossip on the people who populate it.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
From the depths of the ocean to the high fashion streets of Paris, read all about Barbies adventures in these fabulous paperback story books filled with fashion, friendship and fun!
This set gives a broad introductory overview of the entire petroleum marine industry and how it is affected by the world petroleum markets. Volume 1: Oil: An introduction to shipping Why tanker owners? Pre-Onassis era Onassis era Post-Onassis era - creating and dealing with the surplus Refinary operation Tanker demand Tanker design and employment patterns Forecasting tanker rates Oil pollution liability LGP carriers LNG carriers.
No one knows fashion like Nancy does. This fun-filled coloring and activity book contains coloring pages, mazes, connect the dots, and more-and comes with three crayons. Now Nancy?s fans can be fancy too!
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