The body has been the focus of much recent critical attention, but the clothed body less so. In answering the need to theorize dress, this book provides an overview of recent scholarship and presents an original theory of what dress means in relation to the body.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
Devotion of professions, humane orientation, respect for national, economic, cultural and political problems of people of the world does the identity of the politician desired and reliable in partnership. Gallery!
This account of the Japanese Shipping Industry treats both the shipping lines and the shipbuilding industry, focusing principally upon the economic developments, following the growth and boom of the 1950s and 60s. The perspective is wide-ranging and the authors relate Japanese shipping not only to the national economy and that of SE Asia but to the world shipping industry as a whole.
First published in 1990, this title is part of the Bloomsbury Academic Collections series.
No one knows fashion like Nancy does. This fun-filled coloring and activity book contains coloring pages, mazes, connect the dots, and more-and comes with three crayons. Now Nancy?s fans can be fancy too!
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