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Fashion Marketing

RRP $28.55

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.


The International Politics Of Fashion

RRP $254.99

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This book seeks to address and fill a puzzling omission in contemporary critical IR scholarship. Following on from the aesthetic turn in IR, critical and 'postmodern' IR has produced an impressive array of studies into movies, literature, music and art and the way these media produce, mediate, and represent international politics. By contrast, the proponents of the aesthetic turn have consistently overlooked and ignored fashion as a source of knowledge about global politics.

Yet stories about the political role of fashion abound in the news media. In Afghanistan, the terror of the Taliban regime and the plight of women was illustrated by reference to the burqa that women are supposedly forced to wear there. In Sudan, recently a female writer and activist successfully challenged the government over her right to wear trousers in public. In Europe, the debate on women's headscarves has politicised a garment item and turned it into a symbol of fundamentalism and oppression. In the war on terror, orange jumpsuits are used on both sides to dehumanise and mark the figure of the 'detainee'. Yet the politics of fashion go beyond these examples of the uses and abuses of textiles and fabrics for political purposes, extending into its very 'grammar' and vocabulary.

The contributions to this book will investigate the politics of fashion from a variety of perspectives, addressing theoretical as well as empirical issues, establishing the critical study of fashion and its protagonists as a central contribution to the aesthetic turn in international politics.

This work will be a unique contribution to the field and will be of interest to students and scholars of international relations, critical IR theory and popular culture and world politics.


Fashioning The Frame

RRP $29.95

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The body has been the focus of much recent critical attention, but the clothed body less so. In answering the need to theorize dress, this book provides an overview of recent scholarship and presents an original theory of what dress means in relation to the body.

Identity relies on boundaries to individuate the self. Dress challenges boundaries: it frames the body and serves both to distinguish and connect self and ‘Other’. The authors argue that clothing is, then, both a boundary and not a boundary, that it is ambiguous and produces a complex relation between self and ‘not self’. In examining the role of dress in social structures, the authors argue that clothing can be seen as both restricting and liberating individual and collective identity.

In proposing that dress represents ‘a deep surface,’ a manifestation of the unconscious at work through apparently superficial phenomena, the book also questions the relationship between surface and depth and counters the notion of dress as disguise or concealment. The concept of the gaze and the role of gender are approached through a discussion of masks and veils. The authors argue that masks and veils paradoxically combine concealment and revelation, ‘truth’ and ‘deception’. Here the body and dress are both seen as forms of absence, with dress concealing not the body, but the absence of the physical body.

This provocative book is certain to become a landmark text for anyone interested in the intersection of dress, the body and critical theory.


Anglo-american Shipbuilding In World War Ii

RRP $320.99

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The expansion of the shipbuilding industry in Britain and the United States between 1938 and 1945 was one of the greatest economic feats in history. This study examines in detail the unprecedented growth both in total industrial capacity and that of individual shipyards. Lindberg and Todd go beyond the normal descriptive historical account of this expansion to analyze it through the application of a geographical perspective. Specifically, they apply the geographic concepts of clustering and agglomeration to the merchant and naval shipbuilding industries of both nations during this vital era. Beginning with the emergence of a modern shipbuilding capability in the late nineteenth century, the authors examine how these geographic concepts were progressively implemented in both the United States and Britain as a result of new technological demands on navies as well as changing geostrategic considerations. While World War I marked the initial large-scale example of clustering/agglomeration, the interwar period would witness a quick demise of both the industry and the major shipyard agglomerations. This important work explains how, as a result of the war, the governments and the shipbuilding industries of two nations were able to reconstitute and greatly expand their capabilities in the face of ever-increasing demands for both warships and merchant vessels.


A Fashion Fairytale

RRP $14.99

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Inside every girl is a Princess Pearl.

From the internationally successful creator of Felicity Wishes, comes a brand new girl character - Princess Pearl. Pearl is an ordinary girl - but she has a very extraordinary secret. She is a real sea princess! When Pearl searches in her wardrobe for something warm to wear she accidentally falls into the Underwater Kingdom and transforms into a beautiful princess. But there's an emergency going on under the sea. Princess Velvet has been swept up on a tidal wave all the way from their enemies in the Reef Kingdom. Can Pearl befriend the poorly princess and make her better Princess Pearl brings together all the essential elements of a little girl's imagination - princesses, friendship and a touch of magic!

About the Author

Emma Thomson is a fine artist with over twenty years' experience of illustrating products for all of the major high street chains. She has close links with M&S, for whom she launched two extremely successful merchandise properties in the 1990s. Emma is co-founder of White Lion Publishing which publishes her cards - in particular the Felicity Wishes range.



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