While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
This book seeks to address and fill a puzzling omission in contemporary critical IR scholarship. Following on from the aesthetic turn in IR, critical and 'postmodern' IR has produced an impressive array of studies into movies, literature, music and art and the way these media produce, mediate, and represent international politics. By contrast, the proponents of the aesthetic turn have consistently overlooked and ignored fashion as a source of knowledge about global politics.
Yet stories about the political role of fashion abound in the news media. In Afghanistan, the terror of the Taliban regime and the plight of women was illustrated by reference to the burqa that women are supposedly forced to wear there. In Sudan, recently a female writer and activist successfully challenged the government over her right to wear trousers in public. In Europe, the debate on women's headscarves has politicised a garment item and turned it into a symbol of fundamentalism and oppression. In the war on terror, orange jumpsuits are used on both sides to dehumanise and mark the figure of the 'detainee'. Yet the politics of fashion go beyond these examples of the uses and abuses of textiles and fabrics for political purposes, extending into its very 'grammar' and vocabulary.
The contributions to this book will investigate the politics of fashion from a variety of perspectives, addressing theoretical as well as empirical issues, establishing the critical study of fashion and its protagonists as a central contribution to the aesthetic turn in international politics.
This work will be a unique contribution to the field and will be of interest to students and scholars of international relations, critical IR theory and popular culture and world politics.
The body has been the focus of much recent critical attention, but the clothed body less so. In answering the need to theorize dress, this book provides an overview of recent scholarship and presents an original theory of what dress means in relation to the body.
The expansion of the shipbuilding industry in Britain and the United States between 1938 and 1945 was one of the greatest economic feats in history. This study examines in detail the unprecedented growth both in total industrial capacity and that of individual shipyards. Lindberg and Todd go beyond the normal descriptive historical account of this expansion to analyze it through the application of a geographical perspective. Specifically, they apply the geographic concepts of clustering and agglomeration to the merchant and naval shipbuilding industries of both nations during this vital era. Beginning with the emergence of a modern shipbuilding capability in the late nineteenth century, the authors examine how these geographic concepts were progressively implemented in both the United States and Britain as a result of new technological demands on navies as well as changing geostrategic considerations. While World War I marked the initial large-scale example of clustering/agglomeration, the interwar period would witness a quick demise of both the industry and the major shipyard agglomerations. This important work explains how, as a result of the war, the governments and the shipbuilding industries of two nations were able to reconstitute and greatly expand their capabilities in the face of ever-increasing demands for both warships and merchant vessels.
Inside every girl is a Princess Pearl.
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