In 1874, Stéphane Mallarmé, the great French poet, undertook a highly idiosyncratic project--the publication of a fashion magazine called La Dernière Mode (The Latest Fashion)--that he almost single-handedly compiled. Using a variety of feminine and masculine pseudonyms to theorize about fashion and to advise on popular vacation destinations, home furnishings, and entertainment, Mallarmé created a spectacularly original work. The distinguishing feature of Mallarmé's magazine is that it explores the nature of fashion from the inside. While it is a genuine fashion magazine, it also satirizes the entire genre. Various theories have been entertained about the work: it has been viewed as a prose poem, a hoax, and a cynical money-making venture. Furbank and Cain, however, argue that such guesses are hopelessly off the mark. Complete with the original artwork and a contextualizing introduction and commentary, this is the definitive translation of one of French literature's greatest enigmas.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
Barbie calls upon some very fashionable fairies for help to save a failing fashion clothing company in Barbie: A Fashion Fairytale. This full-color storybook with over 30 glitter stickers is based on Barbie's latest direct-to-DVD movie.
The YMBA educational series is designed with Middle School (grades 6 to 9) students in mind. The YMBA It's My Business: Fashion Design is an exciting workbook that can be enjoyed independently or as a capstone to the YMBA learning workbook series. YMBA Fashion Design provides students with a workbook that combines topics from the YMBA learning workbooks as students CHOOSE their OWN business decisions in this decide-as-you-go format. At the completion of the workbook students score their decisions and view their business results.
The YMBA series presents one topic at a time in adetailed and simple to understand format. Ideas are approached and discussed in a variety of methods to capture a students learning style.
Business concepts are generally introduced to students at the end of high school or in college. YMBA believes students can achieve an understanding of the business world and life skills with the use of comprehensive introduction style learning workbooks. YMBA topics are discussed using relevant examples that are based on familiar student scenarios. This pattern keeps students engaged and actively learning by asking for on-going student input. In the It's My Business series the decisions made by the student are tabulated at the end of workbooks so students can compute the success of their own decisions. As a student completes the learning workbook you will likely see a demonstration of pride and confidence in their new business and daily life skills.
Recognizing business aspects and interactions in a marketplace will establish a foundation for learning the aspects of any profession to one day be chosen by the student. YMBA skills are in every industry and understanding business and daily life skills is essential for future success.
So why wait?
Achieve more with YMBA learning workbooks and provide a path for future accomplishment.
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