This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
Barbie calls upon some very fashionable fairies for help to save a failing fashion clothing company in Barbie: A Fashion Fairytale. This full-color storybook with over 30 glitter stickers is based on Barbie's latest direct-to-DVD movie.
In 1874, Stéphane Mallarmé, the great French poet, undertook a highly idiosyncratic project--the publication of a fashion magazine called La Dernière Mode (The Latest Fashion)--that he almost single-handedly compiled. Using a variety of feminine and masculine pseudonyms to theorize about fashion and to advise on popular vacation destinations, home furnishings, and entertainment, Mallarmé created a spectacularly original work. The distinguishing feature of Mallarmé's magazine is that it explores the nature of fashion from the inside. While it is a genuine fashion magazine, it also satirizes the entire genre. Various theories have been entertained about the work: it has been viewed as a prose poem, a hoax, and a cynical money-making venture. Furbank and Cain, however, argue that such guesses are hopelessly off the mark. Complete with the original artwork and a contextualizing introduction and commentary, this is the definitive translation of one of French literature's greatest enigmas.
Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such as advertising, modelling, art, music and more, can be viewed.
The main thrust of this groundbreaking book, is in developing a theory for these cultural markets, characterized by insecurity, and where status and aesthetic diversity generate order and price differentiation. In these industries, services and products are offered that are a mix of the aesthetic and the economic, and for fashion photographers such as those studied here, it is necessary to carefully position themselves in the market by developing unique photographic styles and separating themselves from competitors.
Yet the markets in which these industries operate differ from the type of exchange markets depicted by neoclassical economists, and therefore cannot be considered using such modes of analysis. Instead Aspers conducts his study using empirical phenomenology, an original approach presented here for the first time, which can be easily used in other empirical studies. He draws on original empirical material; participant observation and interviews generated in New York and Stockholm; which bring a depth of analysis and a relevance to this book which academics, researchers and those with a vested interest in such industries will value.
Written by one of the world's brightest young economic sociologists, this fascinating book (previously published in Sweden and enthusiastically received) is endorsed by recognized industry authorities. A noteworthy book, it provides a foothold in the burgeoning sub discipline of economic sociology, and a significant analysis of the economics of the fashion photography industry.
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